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Bluetext + ACRE

Green Trees

 

Branding, Digital and Interactive, Content Marketing

 

C2I, a leader in conservation capital, turned to Bluetext to refine its story, overhaul its corporate and sub-brand identity strategy, and then develop a unique animated video to tell its story. Through its unique Green Trees program, C2I works with landowners in the Mississippi Basin to grow and restore world-class forests which create a lasting, positive legacy for their family from their land, gaining ecological, recreational, and financial value. The monetization of this restoration is a conduit to connect private capital to private landowners for the public good, helping corporations address their CSR needs and environmental requirements that are often difficult to meet with the lack of climate change legislation. The highlight of this campaign is a Claymation video which delivers the C21 story in a creative, unique way to enable investors, landowners, and corporations interested in increasing their carbon production.

 

www.bluetext.com/projects/green-trees

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Uploaded on May 30, 2013
Taken on May 30, 2013