bluetext1
Bluetext + Adobe
Adobe Security and Productivity Online Ad Campaign
Digital and Interactive, Advertising
When Adobe launched Acrobat X—the latest version of its collaboration and productivity software—into the Federal market, it needed a strong campaign to drive agency decision makers to a dedicated microsite, AcrobatGov.com. Adobe turned to Bluetext to evaluate its core messaging and create a compelling set of banner ads and other online assets to draw attention and generate leads. After testing existing messages, Bluetext deployed a series of strategically placed online ads leveraging the strongest performing concepts - cost savings, employee productivity, and document security. These ads targeted key decision makers in Adobe’s Federal customer base and ultimately helped grow the perception that Acrobat X is the most secure, reliable and efficient document management system and productivity suite available to the Federal market.
www.bluetext.com/projects/adobe-0
Bluetext + Adobe
Adobe Security and Productivity Online Ad Campaign
Digital and Interactive, Advertising
When Adobe launched Acrobat X—the latest version of its collaboration and productivity software—into the Federal market, it needed a strong campaign to drive agency decision makers to a dedicated microsite, AcrobatGov.com. Adobe turned to Bluetext to evaluate its core messaging and create a compelling set of banner ads and other online assets to draw attention and generate leads. After testing existing messages, Bluetext deployed a series of strategically placed online ads leveraging the strongest performing concepts - cost savings, employee productivity, and document security. These ads targeted key decision makers in Adobe’s Federal customer base and ultimately helped grow the perception that Acrobat X is the most secure, reliable and efficient document management system and productivity suite available to the Federal market.
www.bluetext.com/projects/adobe-0