KarenAtt516
Iteration: the Coca Cola Bottle
Originally, the Coca Cola bottle was just a means of containing the product, but, over the years, the company decided that their bottle should be more recognizable. In their 125th anniversary booklet, they reveal that they wanted their bottle to be immediately known as a Coca Cola bottle to their customers, even when holding it in the dark or seeing it broken. The contour shape of the bottle successfully accomplished this goal and is now a Coca Cola trademark.
Karen Attebery
Iteration: the Coca Cola Bottle
Originally, the Coca Cola bottle was just a means of containing the product, but, over the years, the company decided that their bottle should be more recognizable. In their 125th anniversary booklet, they reveal that they wanted their bottle to be immediately known as a Coca Cola bottle to their customers, even when holding it in the dark or seeing it broken. The contour shape of the bottle successfully accomplished this goal and is now a Coca Cola trademark.
Karen Attebery