ETC-USC
CES2014_StoryTech_Kyle Nel
Kyle Nel, Head of Innovation Labs at Lowe's Home Improvement, believes that fiction—more than nonfiction--is key to identifying and establishing society’s direction. In his “Islands in a Stream” presentation at StoryTech, he cited Philip K. Dick’s and Steven Spielberg’s “Minority Report” as drivers in the development of motion capture and big data. For Nel, the key to expanding consumer engagement lies in understanding today’s broader narrative, in pinpointing where consumers touch the story, and finally, in stepping in to guide their journey.
CES2014_StoryTech_Kyle Nel
Kyle Nel, Head of Innovation Labs at Lowe's Home Improvement, believes that fiction—more than nonfiction--is key to identifying and establishing society’s direction. In his “Islands in a Stream” presentation at StoryTech, he cited Philip K. Dick’s and Steven Spielberg’s “Minority Report” as drivers in the development of motion capture and big data. For Nel, the key to expanding consumer engagement lies in understanding today’s broader narrative, in pinpointing where consumers touch the story, and finally, in stepping in to guide their journey.