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Hierarchy of Needs

(Hierarchy of Needs)

The functionality of postage stamp is to indicate prepayment of fees for public mail. The reliability is to serve the full price written on each stamps. (This does not work with the new American "FOREVER" stamps; users encounter trouble using FOREVER stamps for their international mais. FOREVER stamps can pay 45 cents per each stamps only for domestic mails.) The usability of stamps increase when they are easy to tear along with dotted lines and easy to stick on envelopes. Recent stamps are more useful because they can be sticked on envelopes like stickers; people do not have to lick the back side of the stamps anymore. Some stamps have irregular shapes that does not fit very well with the shape of envelopes. Square or rectangular stamps in small size are the best fit. Stamps from different countries have their own creative design, use their social icons (such as cats in Japan,) proudly show-off their best tourist spots, commemorate their celebrities of the year, or promote national campaigns (like water saving.) The aesthetic of design and its influences add to the stamp's proficiency. A Christmas Seal of constellation, issued in 1999, reached the creativity level of needs. The white parts are painted with luminous paint which glows like stars in dark. All the money raised by Christmas Seals are used for the prevention and cure of tuberculosis disease, even adding more meaning to the product. However, the product's basic needs are not met; people cannot use these seals to pay the mailling fees.

 

Joyce Hong

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Uploaded on March 26, 2013
Taken on March 26, 2013