First Glasgow Alexander Dennis Enviro 400
Lucky numbers to East Kilbride
Wearing an rather garish all-over advertising livery in recognition of the 25th anniversary of the introduction of the National Lottery, 33908 (SN11FPA) is seen traversing Argyle Street on the 6 service heading for East Kilbride.
Scotland’s first all-over advertising bus was actually a Glasgow Leyland Atlantean, (LA230) for Barclaycard and which was applied in 1972. After that they took off in a big way and a succession of vehicles were treated to various liveries, some more memorable than others. Think the Bell’s Scotch Whisky Silver Jubilee Atlanteans or the various flavours of Walkers Crisps ones on different Volvo Citybuses. Glasgow did seem to get a lot of such adverts with both the Scottish Bus Group and the Passenger Transport Executive’s vehicles being treated accordingly. They were helped by a local by-law which meant that private hire taxi cabs had to be painted black and so couldn’t be decorated in adverts themselves.
The plethora of all-over adverts continued into the deregulated era with the only real change being that most Glaswegian operators began painting the front of the bus in fleet livery, as a concession to passengers so they would know which bus company was approaching.,
However in the latter part of 1990s, the number of all over advertising buses fell in Greater Glasgow as the local by-law was repealed and advertising moved towards cheaper taxis. Since then a small but relatively consistent number of all-over adverts have been applied on the FiG fleet. Opinion is mixed on all-over adverts. Some bus companies don’t really like them as they dilute the brand but to others they’re a handy source of income and add to the variety. I’m in the latter camp.
First Glasgow Alexander Dennis Enviro 400
Lucky numbers to East Kilbride
Wearing an rather garish all-over advertising livery in recognition of the 25th anniversary of the introduction of the National Lottery, 33908 (SN11FPA) is seen traversing Argyle Street on the 6 service heading for East Kilbride.
Scotland’s first all-over advertising bus was actually a Glasgow Leyland Atlantean, (LA230) for Barclaycard and which was applied in 1972. After that they took off in a big way and a succession of vehicles were treated to various liveries, some more memorable than others. Think the Bell’s Scotch Whisky Silver Jubilee Atlanteans or the various flavours of Walkers Crisps ones on different Volvo Citybuses. Glasgow did seem to get a lot of such adverts with both the Scottish Bus Group and the Passenger Transport Executive’s vehicles being treated accordingly. They were helped by a local by-law which meant that private hire taxi cabs had to be painted black and so couldn’t be decorated in adverts themselves.
The plethora of all-over adverts continued into the deregulated era with the only real change being that most Glaswegian operators began painting the front of the bus in fleet livery, as a concession to passengers so they would know which bus company was approaching.,
However in the latter part of 1990s, the number of all over advertising buses fell in Greater Glasgow as the local by-law was repealed and advertising moved towards cheaper taxis. Since then a small but relatively consistent number of all-over adverts have been applied on the FiG fleet. Opinion is mixed on all-over adverts. Some bus companies don’t really like them as they dilute the brand but to others they’re a handy source of income and add to the variety. I’m in the latter camp.