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HP manga ad
Jezebel raises an important issue pertaining to the Miley Cyrus controversy: conflicting sexual norms across the world. In the U.S., a sexualized image of a 15 or 17 year old can give rise to cries of child porn; in China, where the age of consent is 14, a Disney billboard with a sexed-up twelve year old passes without notice until seen by Western eyes.
The photo above illustrates how authorized PR in another country can stand in striking contrast to PR ad home. It's an European ad for HP Laserjets that incorporates the overt sexual objectification of young girls common in manga, particularly in the genre known as lolicon.
In the U.S., corporate scandals have led HP to try to boost its tarnished corporate image by celebrating its commitment to civic virtue. The negative attention from an ad like this could be counterproductive, to say the least.
In Europe the reaction so far seems to be mixed, although one blog, Daily Yoghurt, has asked readers to post their own colorized versions.
HP manga ad
Jezebel raises an important issue pertaining to the Miley Cyrus controversy: conflicting sexual norms across the world. In the U.S., a sexualized image of a 15 or 17 year old can give rise to cries of child porn; in China, where the age of consent is 14, a Disney billboard with a sexed-up twelve year old passes without notice until seen by Western eyes.
The photo above illustrates how authorized PR in another country can stand in striking contrast to PR ad home. It's an European ad for HP Laserjets that incorporates the overt sexual objectification of young girls common in manga, particularly in the genre known as lolicon.
In the U.S., corporate scandals have led HP to try to boost its tarnished corporate image by celebrating its commitment to civic virtue. The negative attention from an ad like this could be counterproductive, to say the least.
In Europe the reaction so far seems to be mixed, although one blog, Daily Yoghurt, has asked readers to post their own colorized versions.