Branding Exercise #1

Ok, so for the last week I've had this increasingly strong feeling that my photography business brand is missing something. I'm not happy with my logo. I'm not happy with the feel of my website (although I'm happy with the overall design). There's just something missing. What makes it harder is that my photography business brand is me. I can't separate the two. I mean, the photos I take are my style, so my business has to be me.

 

It came to a head last night when I decided to do something about it. I mean, my business background is in marketing -- specifically brand management. But, you know ... sometimes its hardest to see something that is so personal.

 

I did some research on hiring a company to help me with my look and feel, but realized before I could engage them, I needed to tell them, or show them who I am. A little while ago I sat in the middle of my family room with a huge stack of magazines and catalogs in front of me and cut out anything that I found appealing -- whether it was because of style, or color, or design, or feel of the image. I took a huge piece of cardboard I had and taped all these images on the board.

 

Here's what I came up with.

 

Now, to try to decipher this.

 

What do you see?

Done