SDX 34R, Ipswich Atlantean No. 34, Landseer Road
Ipswich Borough never took kindly to the idea of "all-over advertising" on their buses. Local firm Britannia Stores had been expressing keen interest in such a vehicle for some years. (As a compromise they took up all the "normal" advertising space on Regent V No. 65). Eventually, Ipswich relented and agreed to have Atlantean No. 34 painted in this special promotional livery. Whatever one thinks of the livery, and all-over adverts in general, this was a very skilful piece of painting and sign-writing. The bus is seen in Landseer Road in 1981.
SDX 34R, Ipswich Atlantean No. 34, Landseer Road
Ipswich Borough never took kindly to the idea of "all-over advertising" on their buses. Local firm Britannia Stores had been expressing keen interest in such a vehicle for some years. (As a compromise they took up all the "normal" advertising space on Regent V No. 65). Eventually, Ipswich relented and agreed to have Atlantean No. 34 painted in this special promotional livery. Whatever one thinks of the livery, and all-over adverts in general, this was a very skilful piece of painting and sign-writing. The bus is seen in Landseer Road in 1981.