Checker
I don't doubt for an instant that Checker cars were as good as advertised. Unfortunately for Checker, the vast majority of car buyers wanted (and still want, for that matter) something more than simple practicality. Looks DO matter, and the Checker looked like it was designed by a committee of factory workers in Communist China in 1954. The ad above ran in the July 1965 issue of National Geographic magazine------at a time when Checker's competition included clean, crisp new Ford LTDs and sleek, curvaceous Chevy Impalas. Now honestly, if your next-door neighbour had one of those attractive conveyances sitting out front, would you want a Checker parked in YOUR driveway? I mean, you'd REALLY have to place tremendous value on those higher, wider door openings!
Checker
I don't doubt for an instant that Checker cars were as good as advertised. Unfortunately for Checker, the vast majority of car buyers wanted (and still want, for that matter) something more than simple practicality. Looks DO matter, and the Checker looked like it was designed by a committee of factory workers in Communist China in 1954. The ad above ran in the July 1965 issue of National Geographic magazine------at a time when Checker's competition included clean, crisp new Ford LTDs and sleek, curvaceous Chevy Impalas. Now honestly, if your next-door neighbour had one of those attractive conveyances sitting out front, would you want a Checker parked in YOUR driveway? I mean, you'd REALLY have to place tremendous value on those higher, wider door openings!