Subaru 360 - A False Start
I wonder how many people today, especially Subaru owners know that the brand came into the American market in the late 1960s with this, the 360. They even pronounced it 'su-BA-ru' in the ads. It was a sales flop.
When the next set of cars from the make arrived, the pronunciation was changed to the now more familiar 'SU-ba-rooo' presumably to distance the cars from the Model 360 flop.
Subaru 360 - A False Start
I wonder how many people today, especially Subaru owners know that the brand came into the American market in the late 1960s with this, the 360. They even pronounced it 'su-BA-ru' in the ads. It was a sales flop.
When the next set of cars from the make arrived, the pronunciation was changed to the now more familiar 'SU-ba-rooo' presumably to distance the cars from the Model 360 flop.