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Absolut Hypocrisy

In Sweden procuring and buying sex is illegal. But when in other countries the liquor company Vin & Sprit, owned by the Swedish government, follows a different set of standards. In the promotion of Absolut Vodka in Germany they use a big ad with a red lipstick lip print and the words Absolut Herbertstrasse. The street Herbertstrasse in Hamburg is a symbol of German prostitution. This kind of hypocrisy makes me laugh, but I'm not sure if Vin & Sprit understands what's so funny, so to make it a little easier for them I made this ad, adjusted to Swedish conditions. Malmskillnadsgatan is the traditional hooker street in Stockholm, and I think a used condom is a more appropriate symbol to use if you want to make a connection to prostitution, than a soft red lip print. I'm Absolutely sure the company would never ever use an ad like this in Sweden. But really, why should it be ok to buy German women if it's not ok to buy Swedish women? I don't believe in "the happy whore", not even if she's German.

 

The original ad can be seen on this picture by mparthesius.

 

UPDATE: Today Vin & Sprit announced that the German ad-campaign has been withdrawn since, as they claim, it has been misinterpreted. This is good, and I hope they have learned something. The sad thing though is that they apparently considered prostitution a positive thing as long as they thought it could help them make money, and only changed their minds when the publicity turned out to be negative. So it seems to me that they still think it's ok to be sexist (and why not racist or whatever) as long as they can profit from it.

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Uploaded on November 7, 2006
Taken on November 7, 2006