Elite Returns
Elite’s popular confectionery products are coming back.
As promised, the first products to be manufactured are dedicated to the celiac community
Following the resumption of operations at the Nof Hagalil plant, the confectionery products will gradually be back on the shelves in the next few weeks: First, “Para” chocolate, “Tortit” and “Afifit” gluten-free wafers. The popular Pesek Zman, Taami and Twist chocolate bars will soon gradually follow
Special, limited-edition pack of gluten-free bars to be offered to the celiac community on exclusive dedicated platforms
Strauss Israel CEO, Eyal Dror: “We are excited to be bringing back our much-loved chocolate bars, which our consumers have been waiting for. In the next few days and weeks, some of our chocolate bars and tablets will gradually be back on the shelves, with several new indulgence products soon to follow.”
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The plant has resumed manufacturing operations following major investments to ensure product quality and safety on the highest of standards
Today, November 22, 2022: Strauss Group has announced that Elite confectionery products are returning to the shelves. The company is now beginning to market its chocolate bars and tablets – “Para” Chocolate with Popping Candy, “Para” Chocolate with Rice Crisps, Tortit, “Para” Parve Chocolate Flavored Spread 850g and gluten-free Afifit wafers. In the next few weeks, “Para” Milk Chocolate, Pesek Zman, Taami and Twist will be back too.
Strauss, which has spent years working on enlarging the variety of solutions tailored to different communities, has chosen to manufacture a one-off edition of gluten-free chocolate bars that will be sold in a special pack containing gluten-free Pesek Zman, gluten-free Kif Kef and gluten-free Mekupelet.
The packs will be available beginning next week, and for the first time, so that the products are also available to gluten intolerant consumers, they will be sold on online platforms and in dedicated stores countrywide.
Elite’s production facilities in Nof Hagalil resumed manufacturing operations following significant investments that were made to ensure product quality and safety that meet the highest of standards.
Strauss Israel CEO, Eyal Dror: “We are happy and excited to be returning to the shelves. In the past few months, we redefined our work procedures and took steps to ensure especially high standards of food quality and safety based on having learned from the production plants of several world leading chocolate manufacturers and training conducted by experts. The process of resuming operations on our chocolate production lines included thorough cleaning, upgrading part of the infrastructure, and renewal of the two plants in Nof Hagalil.
“We are excited to be coming back to the shelves with our popular chocolate tablets and bars, but it’s important to point out that the products will be returning over the next few weeks gradually, according to the pace of production and inventory build-up.”
The company emphasizes that in the light of adjustments and changes introduced in the renewed chocolate factory, attention should be paid to the allergens marked on the packaging. In parallel, the company also emphasized that it is working to come up with solutions that deliver a response to the needs of people who suffer from food allergies in the future.
Consumers are advised to pay special attention to the changes in the allergen labeling of the Mekupelet chocolate bar and some “Para” chocolate tablets, which until now contained only milk allergens.
Elite Returns
Elite’s popular confectionery products are coming back.
As promised, the first products to be manufactured are dedicated to the celiac community
Following the resumption of operations at the Nof Hagalil plant, the confectionery products will gradually be back on the shelves in the next few weeks: First, “Para” chocolate, “Tortit” and “Afifit” gluten-free wafers. The popular Pesek Zman, Taami and Twist chocolate bars will soon gradually follow
Special, limited-edition pack of gluten-free bars to be offered to the celiac community on exclusive dedicated platforms
Strauss Israel CEO, Eyal Dror: “We are excited to be bringing back our much-loved chocolate bars, which our consumers have been waiting for. In the next few days and weeks, some of our chocolate bars and tablets will gradually be back on the shelves, with several new indulgence products soon to follow.”
* * *
The plant has resumed manufacturing operations following major investments to ensure product quality and safety on the highest of standards
Today, November 22, 2022: Strauss Group has announced that Elite confectionery products are returning to the shelves. The company is now beginning to market its chocolate bars and tablets – “Para” Chocolate with Popping Candy, “Para” Chocolate with Rice Crisps, Tortit, “Para” Parve Chocolate Flavored Spread 850g and gluten-free Afifit wafers. In the next few weeks, “Para” Milk Chocolate, Pesek Zman, Taami and Twist will be back too.
Strauss, which has spent years working on enlarging the variety of solutions tailored to different communities, has chosen to manufacture a one-off edition of gluten-free chocolate bars that will be sold in a special pack containing gluten-free Pesek Zman, gluten-free Kif Kef and gluten-free Mekupelet.
The packs will be available beginning next week, and for the first time, so that the products are also available to gluten intolerant consumers, they will be sold on online platforms and in dedicated stores countrywide.
Elite’s production facilities in Nof Hagalil resumed manufacturing operations following significant investments that were made to ensure product quality and safety that meet the highest of standards.
Strauss Israel CEO, Eyal Dror: “We are happy and excited to be returning to the shelves. In the past few months, we redefined our work procedures and took steps to ensure especially high standards of food quality and safety based on having learned from the production plants of several world leading chocolate manufacturers and training conducted by experts. The process of resuming operations on our chocolate production lines included thorough cleaning, upgrading part of the infrastructure, and renewal of the two plants in Nof Hagalil.
“We are excited to be coming back to the shelves with our popular chocolate tablets and bars, but it’s important to point out that the products will be returning over the next few weeks gradually, according to the pace of production and inventory build-up.”
The company emphasizes that in the light of adjustments and changes introduced in the renewed chocolate factory, attention should be paid to the allergens marked on the packaging. In parallel, the company also emphasized that it is working to come up with solutions that deliver a response to the needs of people who suffer from food allergies in the future.
Consumers are advised to pay special attention to the changes in the allergen labeling of the Mekupelet chocolate bar and some “Para” chocolate tablets, which until now contained only milk allergens.