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Reporters are everywhere.

Some ground-breaking occurrences on the day of the London bombings are a classic example of how the public and the publishing industry are able to co-operate and collaborate. According to the BBC, roughly "300 photos - 50 within an hour of the first bomb going off - and several video sequences" (Douglas, 2006) were sent to the news service on the 7th of July, 2005. Social media is treated as a source of insight and information by the media, and indeed by most other publishing authorities, as, at times, only the public can provide such encompassing, hands-on and emotionally sensitive content. To suit this changing environment the industry has also morphed - since 7/7 the BBC has a full staff dedicated to interactivity.

 

Douglas, T 2006, 'How 7/7 'democratised' the media', article, BBC, UK, viewed 7 June 2012, news.bbc.co.uk/2/hi/uk_news/5142702.stm

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Uploaded on June 3, 2012
Taken on June 3, 2012