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Cutting a wide swath.

Sam Kinsley pointed out the dual nature of the economy of attention - in that while many see attention as a "tradeable commodity" (2010) and it is universally hungered for by publishers, attention can be destroyed by the constant clamouring for it by competitors. This is because of the ancient principle the more of something there is, the less of a value it has - or, in Bauwens' terms, "when information becomes abundant, attention becomes scarce" (Kinsley, 2010). The total output of the industry has multiplied by more than 30 times what it was in the 1960s (Shatzkin, 2012). What publishers now face as a result of the competitive and endlessly active environment caused by digital and networked media is managing to draw enough attention to content so that it does not simply into a proverbial slush pile - now that published content is criticised and dismissed by its public just as publishers treat their own submissions.

 

Kinsley, S 2010, 'Tiziana Terranova – The Bios of Attention', blog, Paying Attention, viewed 7 June 2012, payingattention.org/2010/09/07/tiziana-terranova-the-bios...

 

Kinsley, S 2010, 'Day 3 > Michel Bauwens', blog, Paying Attention, viewed 7 June 2012, payingattention.org/2010/09/09/day-3-michel-bauwens/

 

Shatzkin, M 2012, 'Some things that were true about publishing for decades aren’t true anymore', blog, The Idea Logical Company, Inc., viewed 7 June 2012, www.idealog.com/blog/some-things-that-were-trueaboutpubli...

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Uploaded on June 6, 2012
Taken on June 6, 2012