CSUMB-Japan Exchange
Brand Language
This picture symbolizes the way brands play upon language. Where in Japan they include English in a variety of their snacks, here I have an example of an English product labeled with Japanese. It is interesting because on one hand the majority of people won't even know what it says if it says anything meaningful at all. On the other perhaps language is also a symbol of authenticity? The fact that it's not meant to be read but to be understood to symbolize a culture.
Brand Language
This picture symbolizes the way brands play upon language. Where in Japan they include English in a variety of their snacks, here I have an example of an English product labeled with Japanese. It is interesting because on one hand the majority of people won't even know what it says if it says anything meaningful at all. On the other perhaps language is also a symbol of authenticity? The fact that it's not meant to be read but to be understood to symbolize a culture.