Ad, Firearms - Iver Johnson Revolvers, 1904
This early 20th century advertisement would not be politically correct in today's environment!
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Iver Johnson was an American firearms, bicycle, and motorcycle manufacturer from 1871 to 1993.
Iver Johnson's Arms & Cycle Works relocated to Fitchburg, Massachusetts in 1891 in order to have better and larger manufacturing facilities. The company attracted a number of talented immigrant machinists and designers to its ranks, including O.F. Mossberg and Andrew Fyrberg, who would go on to invent the company's top-latching strap mechanism and the Hammer-the-Hammer transfer bar safety system used on the company's popular line of top-break safety revolvers.
Iver Johnson died of tuberculosis in 1895, and his sons took over the business. They also saw the growth of the firearms business and the eventual restructuring of the company to focus on firearms and related business as they divested non-firearms concerns, such as the motorcycle business.
The company eventually dropped "Cycle Works" from its name when that part of the business was shut down. The business successfully weathered the Great Depression (in part thanks to higher rates of armed robbery, which helped maintain demand for personal firearms) and was buoyed by the dramatic increase in the market for arms leading up to and during World War II.
After World War II, the company's introduction of new firearms slowed to a trickle. Increasingly, company fortunes depended upon sales of its increasingly outmoded revolvers and single-barrel shotguns. Without new research and development, most firearms changes were limited to cosmetic updates of existing designs.
In 1971 it moved to New Jersey. It moved again to Jacksonville, Arkansas, and was jointly owned by Lynn Lloyd and Lou Imperato, who also owned the Henry brand name, before it finally ceased trading under its own name in 1993, at which time it was owned by American Military Arms Corporation (AMAC).
- Wikipedia
Ad, Firearms - Iver Johnson Revolvers, 1904
This early 20th century advertisement would not be politically correct in today's environment!
------------
Iver Johnson was an American firearms, bicycle, and motorcycle manufacturer from 1871 to 1993.
Iver Johnson's Arms & Cycle Works relocated to Fitchburg, Massachusetts in 1891 in order to have better and larger manufacturing facilities. The company attracted a number of talented immigrant machinists and designers to its ranks, including O.F. Mossberg and Andrew Fyrberg, who would go on to invent the company's top-latching strap mechanism and the Hammer-the-Hammer transfer bar safety system used on the company's popular line of top-break safety revolvers.
Iver Johnson died of tuberculosis in 1895, and his sons took over the business. They also saw the growth of the firearms business and the eventual restructuring of the company to focus on firearms and related business as they divested non-firearms concerns, such as the motorcycle business.
The company eventually dropped "Cycle Works" from its name when that part of the business was shut down. The business successfully weathered the Great Depression (in part thanks to higher rates of armed robbery, which helped maintain demand for personal firearms) and was buoyed by the dramatic increase in the market for arms leading up to and during World War II.
After World War II, the company's introduction of new firearms slowed to a trickle. Increasingly, company fortunes depended upon sales of its increasingly outmoded revolvers and single-barrel shotguns. Without new research and development, most firearms changes were limited to cosmetic updates of existing designs.
In 1971 it moved to New Jersey. It moved again to Jacksonville, Arkansas, and was jointly owned by Lynn Lloyd and Lou Imperato, who also owned the Henry brand name, before it finally ceased trading under its own name in 1993, at which time it was owned by American Military Arms Corporation (AMAC).
- Wikipedia