Argy58
Shell Lubrication c1930s
A beautifully designed Shell lapel badge showcasing Edward Mcknight Kauffer's 'oiling the joints' automaton figure that debuted during Shell's 1930s 'Lubrication by Shell' campaign. This automaton logo was so appropriate for an automotive lubrication product and was applied to a plethora of garage products such as Shell oil cans, oil funnel pourers, oil workstation units and grease cans. Kauffer used this design in prototype form in the book he illustrated for Frederick Birkenhead's 'The World in 2030 A.D.' (1930)
Kauffer was a prestigious 20th Century graphic artist who designed over 140 posters for London Underground, and later London Transport. He experimented with a number of styles that touched upon futurism, cubism and vorticism. He also excelled in his work for Shell, creating a number of powerful posters throughout the 1920s and 1930s.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a variety of print sizes
e.g. A4, A3, A2 and A1. The current uploaded format is for screen based viewing only: 72pi)
Shell Lubrication c1930s
A beautifully designed Shell lapel badge showcasing Edward Mcknight Kauffer's 'oiling the joints' automaton figure that debuted during Shell's 1930s 'Lubrication by Shell' campaign. This automaton logo was so appropriate for an automotive lubrication product and was applied to a plethora of garage products such as Shell oil cans, oil funnel pourers, oil workstation units and grease cans. Kauffer used this design in prototype form in the book he illustrated for Frederick Birkenhead's 'The World in 2030 A.D.' (1930)
Kauffer was a prestigious 20th Century graphic artist who designed over 140 posters for London Underground, and later London Transport. He experimented with a number of styles that touched upon futurism, cubism and vorticism. He also excelled in his work for Shell, creating a number of powerful posters throughout the 1920s and 1930s.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a variety of print sizes
e.g. A4, A3, A2 and A1. The current uploaded format is for screen based viewing only: 72pi)