Argy58
Heinz 57 c1940s / 50s
An absolutely stunning vintage Heinz 57 enamel badge characterised by the richest of blue backgrounds and further enhanced by a beaded woven frame. The bottle of Heinz Salad Cream with the '57' as the focal point is a beautiful representation of the product. The badge simply oozes graphic excellence and the craftsmanship simply speaks for itself. Made in Britain, with a 'horseshoe crescent' rear fitting, its broach like appearance dates to the 1940s/50s.
Out of all the Heinz products, its Salad Cream was the only one specifically made for the British market when it was launched in 1914 and soon became a firm choice of the working classes. Although Heinz Tomato Ketchup was a very firm favourite with consumers, its Salad Cream gained in popularity during the WW11 rationing period as a tasty accompaniment to 'liven up' salads. Heinz marketed the Salad Cream vigorously during this period as Heinz Tomato Ketchup didn't appear on British shelves for a nine year period (1939-1948). Trade imports were badly affected, hence the Company's focus on Salad Cream. Taking into consideration the age of the badge and the focus on Salad Cream during this period of rationing, it is a strong possibility that this Salad Cream promotional badge links to this era.
So what does Heinz 57 mean? It's a contraction of the advertising slogan '57 Varieties' by the H. J. Heinz Company from Pittsburgh, USA. The slogan debuted in 1896 and its marketing informed consumers that the phrase meant anything comprised or mixed from many parts or origins. It also implied that Heinz sold a multitude of products to satisfy the needs of consumer choice. The Heinz Company evolved in the 19th Century and remains a truly global operation with the '57' number still firmly embedded within its packaging and advertisements.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a variety of print sizes
e.g. A4, A3, A2 and A1. The current uploaded format is for screen based viewing only: 72pi)
Heinz 57 c1940s / 50s
An absolutely stunning vintage Heinz 57 enamel badge characterised by the richest of blue backgrounds and further enhanced by a beaded woven frame. The bottle of Heinz Salad Cream with the '57' as the focal point is a beautiful representation of the product. The badge simply oozes graphic excellence and the craftsmanship simply speaks for itself. Made in Britain, with a 'horseshoe crescent' rear fitting, its broach like appearance dates to the 1940s/50s.
Out of all the Heinz products, its Salad Cream was the only one specifically made for the British market when it was launched in 1914 and soon became a firm choice of the working classes. Although Heinz Tomato Ketchup was a very firm favourite with consumers, its Salad Cream gained in popularity during the WW11 rationing period as a tasty accompaniment to 'liven up' salads. Heinz marketed the Salad Cream vigorously during this period as Heinz Tomato Ketchup didn't appear on British shelves for a nine year period (1939-1948). Trade imports were badly affected, hence the Company's focus on Salad Cream. Taking into consideration the age of the badge and the focus on Salad Cream during this period of rationing, it is a strong possibility that this Salad Cream promotional badge links to this era.
So what does Heinz 57 mean? It's a contraction of the advertising slogan '57 Varieties' by the H. J. Heinz Company from Pittsburgh, USA. The slogan debuted in 1896 and its marketing informed consumers that the phrase meant anything comprised or mixed from many parts or origins. It also implied that Heinz sold a multitude of products to satisfy the needs of consumer choice. The Heinz Company evolved in the 19th Century and remains a truly global operation with the '57' number still firmly embedded within its packaging and advertisements.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a variety of print sizes
e.g. A4, A3, A2 and A1. The current uploaded format is for screen based viewing only: 72pi)