Argy58
Wolf Electric Tools c1950s
As the text on the badge implies, S Wolf & Co Ltd was a British electric tool manufacturer specialising in power drills. Established in 1900, the company was considered a leader and innovator in the field of portable drills and production catered for the trade, DIY and scientific markets.
The company prospered in the post-war 1950's as more and more house owners turned to DIY. Tradesmen were still committed to reconstructing war torn Britain and labour costs were expensive. Wolf, along with other tool manufacturers such as Black & Decker and Bridges & Stanley identified a new market of users and started to provide a diverse range of power tools to cater for demand. In the late 1950's and throughout the 1960's, the electric drill became the premier work tool for most DIYers.
Homeowners were keen to improve their properties and lifestyle and Wolf exploited this desire through one of their advertisements that proclaimed the 'Wolf Cub makes better living easier!' This delightful illustrative badge captures the spirit of the 1950's power drill boom as a supportive hand, through the 'counter' of the letter 'O', proudly holds aloft a Wolf power drill.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a variety of print sizes
e.g. A4, A3, A2 and A1. The current uploaded format is for screen based viewing only: 72pi)
Wolf Electric Tools c1950s
As the text on the badge implies, S Wolf & Co Ltd was a British electric tool manufacturer specialising in power drills. Established in 1900, the company was considered a leader and innovator in the field of portable drills and production catered for the trade, DIY and scientific markets.
The company prospered in the post-war 1950's as more and more house owners turned to DIY. Tradesmen were still committed to reconstructing war torn Britain and labour costs were expensive. Wolf, along with other tool manufacturers such as Black & Decker and Bridges & Stanley identified a new market of users and started to provide a diverse range of power tools to cater for demand. In the late 1950's and throughout the 1960's, the electric drill became the premier work tool for most DIYers.
Homeowners were keen to improve their properties and lifestyle and Wolf exploited this desire through one of their advertisements that proclaimed the 'Wolf Cub makes better living easier!' This delightful illustrative badge captures the spirit of the 1950's power drill boom as a supportive hand, through the 'counter' of the letter 'O', proudly holds aloft a Wolf power drill.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a variety of print sizes
e.g. A4, A3, A2 and A1. The current uploaded format is for screen based viewing only: 72pi)