Argy58
BRNO MSV International Engineering Fair, 1960
This visually dynamic 1960 Czech Republic badge promotes the famous International Engineering Fair (known as MSV Brno) that's been running annually from the Czech city of Brno since 1959. It is considered the premier industrial event in Central Europe with a world wide profile and reputation.
In its current format today, this major engineering Fair showcases and focuses on areas such as:
> mining, metallurgical, foundering, ceramic and glass engineering,
> material components for mechanical engineering,
> drives, hydraulics and pneumatics,
> cooling technology and air-conditioning,
> plastics, rubber technology and chemical industry,
> machining, forming and surface finishing,
> power engineering and heavy-current electrical engineering
> electronics, automation and measuring technology,
> ecological technology.
As well as hosting this particular engineering Fair, Brno, due in part to its important geographical location, has been holding Fairs since 1243. The catalyst behind the early Fairs was Brno's emerging textile industry with the first trade shows appearing in the 18th Century. Trade exhibitions since 1821 have included merchants from Vienna, Linz, Saxony, Hungary and Turkey.
Brno is synonymous with Trade Fairs reflecting its industrial, scientific and logistical hub profile within Central Europe. Along with the Brno's Industrial Engineering Fair, the city hosts multiple, diverse Fairs throughout the year embracing, for example, the areas of medical technology, automobiles, caravans, timber construction, minerals etc. Since 1928, the city has had a dedicated site for hosting trade fairs, an area that has radically grown in size throughout the subsequent decades.
From a graphic design perspective, the badge is one of those designs that is stylistically ahead of its time compared to the majority of branding work from this era. There is, primarily through the clarity of the sans serif typeface and colour scheme, an association with the 'clean' designs that emanated from the 1950s International Typographic Style (also known as Swiss Style). The typography works harmoniously with the bold directional arrows that allude to the trading exchange and transfer of knowledge between the 'East' and the 'West' (referencing Brno's pivotal geographical location). At the hub of the design is a gear or cogwheel, a well known device that symbolizes the notion of 'engineering' as well as the cycle of business, trade and knowledge generated by this Fair. The graphic on this badge is still used today (with very subtle modifications) as the brand for its International Engineering Fair - testimony to its visual durability and longevity for over 50 years... and still going strong.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a variety of print sizes e.g. A4, A3, A2 and A1. The current uploaded format is for screen based viewing only:72pi)
BRNO MSV International Engineering Fair, 1960
This visually dynamic 1960 Czech Republic badge promotes the famous International Engineering Fair (known as MSV Brno) that's been running annually from the Czech city of Brno since 1959. It is considered the premier industrial event in Central Europe with a world wide profile and reputation.
In its current format today, this major engineering Fair showcases and focuses on areas such as:
> mining, metallurgical, foundering, ceramic and glass engineering,
> material components for mechanical engineering,
> drives, hydraulics and pneumatics,
> cooling technology and air-conditioning,
> plastics, rubber technology and chemical industry,
> machining, forming and surface finishing,
> power engineering and heavy-current electrical engineering
> electronics, automation and measuring technology,
> ecological technology.
As well as hosting this particular engineering Fair, Brno, due in part to its important geographical location, has been holding Fairs since 1243. The catalyst behind the early Fairs was Brno's emerging textile industry with the first trade shows appearing in the 18th Century. Trade exhibitions since 1821 have included merchants from Vienna, Linz, Saxony, Hungary and Turkey.
Brno is synonymous with Trade Fairs reflecting its industrial, scientific and logistical hub profile within Central Europe. Along with the Brno's Industrial Engineering Fair, the city hosts multiple, diverse Fairs throughout the year embracing, for example, the areas of medical technology, automobiles, caravans, timber construction, minerals etc. Since 1928, the city has had a dedicated site for hosting trade fairs, an area that has radically grown in size throughout the subsequent decades.
From a graphic design perspective, the badge is one of those designs that is stylistically ahead of its time compared to the majority of branding work from this era. There is, primarily through the clarity of the sans serif typeface and colour scheme, an association with the 'clean' designs that emanated from the 1950s International Typographic Style (also known as Swiss Style). The typography works harmoniously with the bold directional arrows that allude to the trading exchange and transfer of knowledge between the 'East' and the 'West' (referencing Brno's pivotal geographical location). At the hub of the design is a gear or cogwheel, a well known device that symbolizes the notion of 'engineering' as well as the cycle of business, trade and knowledge generated by this Fair. The graphic on this badge is still used today (with very subtle modifications) as the brand for its International Engineering Fair - testimony to its visual durability and longevity for over 50 years... and still going strong.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a variety of print sizes e.g. A4, A3, A2 and A1. The current uploaded format is for screen based viewing only:72pi)