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Coca Cola 15yrs service badge 1997

Made by the British maker Manhattan Windsor of Birmingham, this impressive cut out lapel badge was awarded to designated Coca Cola staff in 1997 after 15 years service. Also known by their other name, Manhattan Products (Birmingham Ltd), the company made the finest hard fired vitreous enamel lapel badges, award badges, name badges, key fobs and key chains. Although no longer in production, the company's manufacturing processes were all done in-house and in the UK (towards the end of the 20th Century it became increasingly popular for artwork to be shipped to the Far East, before returning as ready made badges).

 

The badge details the iconic contoured Coca Cola bottle, which has become a brand in its own right. The bottle's development is briefly summarised below:

 

In 1915, the Root Glass Company of Terre Haute, Idiana, was tasked with designing a new Coca Cola bottle. The resulting contour shaped bottle was released onto the market in 1916 and as the century unfolded, and subtle changes applied to the shape, it quickly established itself as a design classic.

 

Forty four years later in 1960, the US Patent and Trademark Office granted the Company its first trademark for the contour bottle and accompanying Coca Cola script. In 1977, the Company was granted a second trademark for just the contour shape itself, without any supporting lettering.

 

Many believe that Coca Cola fully embraces the spirit and soul of American culture unequalled by any other American product. The advertising fraternity frequently cite Coca Cola as a beacon of design excellence for its branding, advertising and longevity.

 

Photography, layout and design: Argy58

 

(This image also exists as a high resolution jpeg and tiff - ideal for a

variety of print sizes e.g. A4, A3, A2 and A1. The current uploaded

format is for screen based viewing only: 72pi)

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Uploaded on March 5, 2014
Taken on March 5, 2014