Argy58
Coca Cola Regional Distributor Truck Driver's badge | Queensland, Australia c1950s
This vintage and highly stylish convex shaped enamel cap badge would have been worn in the 1950s/60s by a regional truck driver distributing Coca Cola from a bottling plant/s throughout the State of Queensland, Australia. The abbreviation QLD located at the bottom of this badge codes the piece to Queensland - identical badges from other Australian States used the following abbreviations: (NSW) New South Wales, (SA) South Australia, (VIC) Victoria, (WA) Western Australia and (TAS) Tasmania.
The badge was made by the Melbourne maker, Swann & Hudson, a company that along with other Melbourne makers such as KG Lukes, Brim Medallions and Wheelen's Castings made the majority of badges/pins, medallions and key chains between the 1900s and the 1980s. All these companies were, at different stages, amalgamated under the name 'JJ Cash' in the late 1980s which has since become Cash's Awards and Promotions Solutions.
Coca Cola debuted in Australia in 1938 and by 1939 numerous plants had opened all over the country. Indeed, the plants served both American and Australian Forces covering both urban bases and 'jungle units' stationed in the Pacific theatre. After the immediate post-war period, Coca Cola began granting franchises across the country. This grew rapidly and at one stage the Coca Cola drink was bottled in thirty different locations throughout Australia from small single-town bottlers e.g. Inverell and Cairns, to large conglomerate bottlers spanning regional States. Over the years these operations were rationalised and consolidated into one overarching territiory that is still held by Coca Cola Amatil today.
The Coca Cola beverage originated in the 19th Century and was invented in the USA by Dr John S Pemberton in 1886. His friend and business partner, Frank M Robinson, named the beverage 'Coca Cola' and created the familiar scripted logotype that was handwritten using classic letterforms from the Spencerian Script of the day. The logotype is one of the world's unique and instantly recognisable trademarks, evidenced by its longevity - bridging the 19th, 20th and 21st Centuries.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a
variety of print sizes e.g. A4, A3, A2 and A1. The current uploaded
format is for screen based viewing only: 72pi)
Coca Cola Regional Distributor Truck Driver's badge | Queensland, Australia c1950s
This vintage and highly stylish convex shaped enamel cap badge would have been worn in the 1950s/60s by a regional truck driver distributing Coca Cola from a bottling plant/s throughout the State of Queensland, Australia. The abbreviation QLD located at the bottom of this badge codes the piece to Queensland - identical badges from other Australian States used the following abbreviations: (NSW) New South Wales, (SA) South Australia, (VIC) Victoria, (WA) Western Australia and (TAS) Tasmania.
The badge was made by the Melbourne maker, Swann & Hudson, a company that along with other Melbourne makers such as KG Lukes, Brim Medallions and Wheelen's Castings made the majority of badges/pins, medallions and key chains between the 1900s and the 1980s. All these companies were, at different stages, amalgamated under the name 'JJ Cash' in the late 1980s which has since become Cash's Awards and Promotions Solutions.
Coca Cola debuted in Australia in 1938 and by 1939 numerous plants had opened all over the country. Indeed, the plants served both American and Australian Forces covering both urban bases and 'jungle units' stationed in the Pacific theatre. After the immediate post-war period, Coca Cola began granting franchises across the country. This grew rapidly and at one stage the Coca Cola drink was bottled in thirty different locations throughout Australia from small single-town bottlers e.g. Inverell and Cairns, to large conglomerate bottlers spanning regional States. Over the years these operations were rationalised and consolidated into one overarching territiory that is still held by Coca Cola Amatil today.
The Coca Cola beverage originated in the 19th Century and was invented in the USA by Dr John S Pemberton in 1886. His friend and business partner, Frank M Robinson, named the beverage 'Coca Cola' and created the familiar scripted logotype that was handwritten using classic letterforms from the Spencerian Script of the day. The logotype is one of the world's unique and instantly recognisable trademarks, evidenced by its longevity - bridging the 19th, 20th and 21st Centuries.
Photography, layout and design: Argy58
(This image also exists as a high resolution jpeg and tiff - ideal for a
variety of print sizes e.g. A4, A3, A2 and A1. The current uploaded
format is for screen based viewing only: 72pi)