R2D2-USPS
Until now, I never noticed that American post office collection boxes were in the same shape as R2D2.
The United States Postal Service, which has recently been involving itself in promotional tie-ins with major commercial enterprises (thanks to the stupid idea of making it pay its own way back in 1971), is now involving itself with George Lucas's enterprise. Most such collaborations demean the Postal Service, in my opinion, but this one is harmless fun.
The USPS is celebrating the thirtieth anniversary of the release of the original Star Wars movie in 1977, with a special souvenir stamp sheet due out next month. This must come as a shock to some serious film lovers, who regard the release of Star Wars as the moment Hollywood became enamored with special-effects blockbusters and thus took the road to perdition. (Nonsense. Star Wars was still an intelligent movie. Animal House ruined Hollywood because it kicked off an era of frat-boy/teen movies, but that's another Web page.)
Anyway, the Post Office has begun planting mailboxes with the image of the loveable droid R2D2 all over the country. This one was on FIfth Avenue in New York, and and it certainly caught my attention. But then, I'm a hapless suburbanite. The folks nearby, obvious New Yorkers to the core, can't be bothered to notice.
Perhaps the USPS should have put these mailboxes in suburban New Jersey, where nothing happens and people are more easily fazed. :-)
R2D2-USPS
Until now, I never noticed that American post office collection boxes were in the same shape as R2D2.
The United States Postal Service, which has recently been involving itself in promotional tie-ins with major commercial enterprises (thanks to the stupid idea of making it pay its own way back in 1971), is now involving itself with George Lucas's enterprise. Most such collaborations demean the Postal Service, in my opinion, but this one is harmless fun.
The USPS is celebrating the thirtieth anniversary of the release of the original Star Wars movie in 1977, with a special souvenir stamp sheet due out next month. This must come as a shock to some serious film lovers, who regard the release of Star Wars as the moment Hollywood became enamored with special-effects blockbusters and thus took the road to perdition. (Nonsense. Star Wars was still an intelligent movie. Animal House ruined Hollywood because it kicked off an era of frat-boy/teen movies, but that's another Web page.)
Anyway, the Post Office has begun planting mailboxes with the image of the loveable droid R2D2 all over the country. This one was on FIfth Avenue in New York, and and it certainly caught my attention. But then, I'm a hapless suburbanite. The folks nearby, obvious New Yorkers to the core, can't be bothered to notice.
Perhaps the USPS should have put these mailboxes in suburban New Jersey, where nothing happens and people are more easily fazed. :-)