ReWriteMan
Bullock's script logo
As I understand it, the script logo most associated with Bullock's is this, which was used in advertising campaigns and store signage from the early 70's thru at least 1976, when Century City opened. It was discarded for a block letter logo through 1986. Then with much fanfare, Bullock's announced their focus was on an upscale client with merchandise assortments to match, and 'reintroduced' a variation of the earlier logo. This remained until R.H. Macy acquired the company, and in an attempt to change everything they could, introduced another block logo. This remained until 1996, when the nameplate was retired.
Bullock's script logo
As I understand it, the script logo most associated with Bullock's is this, which was used in advertising campaigns and store signage from the early 70's thru at least 1976, when Century City opened. It was discarded for a block letter logo through 1986. Then with much fanfare, Bullock's announced their focus was on an upscale client with merchandise assortments to match, and 'reintroduced' a variation of the earlier logo. This remained until R.H. Macy acquired the company, and in an attempt to change everything they could, introduced another block logo. This remained until 1996, when the nameplate was retired.