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Continental Can Company, 1934

This should go into the new Ken Burns' documentary "The Story of Food: And how It Lost Its Way." I can hear Peter Coyote's voice invoking Orwell as the camera glides across this lovely illustration but ultimately fastens onto that last paragraph: "So next time you ask for canned vegetables, (it's implied that you will) remember that the word "canned" simply means "garden freshness sealed in." There's a special place in hell for that copywriter who will be enjoying canned fruit cocktail for all eternity.

 

 

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Uploaded on September 16, 2014
Taken on September 15, 2014