Continental Can Company, 1934
This should go into the new Ken Burns' documentary "The Story of Food: And how It Lost Its Way." I can hear Peter Coyote's voice invoking Orwell as the camera glides across this lovely illustration but ultimately fastens onto that last paragraph: "So next time you ask for canned vegetables, (it's implied that you will) remember that the word "canned" simply means "garden freshness sealed in." There's a special place in hell for that copywriter who will be enjoying canned fruit cocktail for all eternity.
Continental Can Company, 1934
This should go into the new Ken Burns' documentary "The Story of Food: And how It Lost Its Way." I can hear Peter Coyote's voice invoking Orwell as the camera glides across this lovely illustration but ultimately fastens onto that last paragraph: "So next time you ask for canned vegetables, (it's implied that you will) remember that the word "canned" simply means "garden freshness sealed in." There's a special place in hell for that copywriter who will be enjoying canned fruit cocktail for all eternity.