Cairo Marriott Hotel
MARRIOTT INTERNATIONAL REAFFIRMS ITS COMMITMENT TO EGYPT WITH #ACTIV8EGYPT CAMPAIGN
Marriott International is reaffirming its commitment to the revival of Egypt’s tourism sector through the regional announcement of the #Activ8Egypt campaign. First presented to ministers and attendees of the U.S. Egypt Business Summit in late 2014, #Activ8Egypt emphasizes Marriott International’s commitment to work with partners to revive tourism in Egypt, focusing on driving significant incremental revenues through three strategic pillars –local, GCC and international inbound tourism.
The company has had a long-standing history of supporting Egypt’s vibrant tourism sector, dating back to its very first hotel in Africa, the Cairo Marriot. During recent times, which saw a slowdown of the country’s tourisms sector, Marriott International maintained staff levels at all its properties, reaffirming its commitment to the country and along with it, the belief in it’s competitive edge over other major touristic and investment destinations.
The #Activ8Egypt campaign consolidates this long-standing support in a uniquely modern way. The campaign’s hashtag addresses the young dynamic society that is helping to shape Egypt’s future while the logo of the campaign features the word MISR, which is how Egypt is pronounced in Arabic. The campaign was built using these letters as they each represent words that can describe Egypt’s tourism offer: Magnificent, Inviting, Sensational and Rewarding.
MARRIOTT INTERNATIONAL REAFFIRMS ITS COMMITMENT TO EGYPT WITH #ACTIV8EGYPT CAMPAIGN
Marriott International is reaffirming its commitment to the revival of Egypt’s tourism sector through the regional announcement of the #Activ8Egypt campaign. First presented to ministers and attendees of the U.S. Egypt Business Summit in late 2014, #Activ8Egypt emphasizes Marriott International’s commitment to work with partners to revive tourism in Egypt, focusing on driving significant incremental revenues through three strategic pillars –local, GCC and international inbound tourism.
The company has had a long-standing history of supporting Egypt’s vibrant tourism sector, dating back to its very first hotel in Africa, the Cairo Marriot. During recent times, which saw a slowdown of the country’s tourisms sector, Marriott International maintained staff levels at all its properties, reaffirming its commitment to the country and along with it, the belief in it’s competitive edge over other major touristic and investment destinations.
The #Activ8Egypt campaign consolidates this long-standing support in a uniquely modern way. The campaign’s hashtag addresses the young dynamic society that is helping to shape Egypt’s future while the logo of the campaign features the word MISR, which is how Egypt is pronounced in Arabic. The campaign was built using these letters as they each represent words that can describe Egypt’s tourism offer: Magnificent, Inviting, Sensational and Rewarding.