Value potential in different industries from using social technologies

Across industries, companies are adopting social technologies for internal and external uses. Overall, collaboration and communication provides greater value potential than marketing, etc.--accounting for 66 percent of the potential of using social technologies in our study. However, there is considerable variation. Almost all of the value potential in professional services comes from improved collaboration within their organizations and with clients. Consumer packaged goods companies have the biggest value potential of the sectors we studied from using social technologies for marketing, gathering insights, customer service and other applications to connect with consumers.

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