CARTIER “ Diabolo ” - Rollerball Pen, made in 1997. Produced in France. Yellow Golden Finish Details, Black Composite Cap and Barrel, Blue Resin Cabochon inlaid on the Top of the Cap. Design Inspired by Art Deco Era.
date purchase : 1997
today cost : jpy 170,000
......................................................................................................
The "Diabolo de Cartier", launched in 1997, is today at the
heart of the range. But his story begins in 1994. In March 1994,
Cartier decided to develop the project of a new pen. Its main
objective : to respond to a trend that is emerging, particularly
among young people, oblong pens, pure line and sober
appearance. In the field of fashion, in those years, the black and
the purified impose themselves, often promoted by Japanese designers, such as Yohji Yamamoto or the creators of Comme des Garçons. Always sensitive to the times and eager to refine it in its jewelery tradition, Cartier decides to look in this direction. After three years of consultations, proposals, life-size drawings and models, a prototype was realized in January 1997. From its launch, the Diabolo de Cartier pen, all black and gold crowned with blue, with a simple, elegant and at the same time very new line,
seduces the clientele that Cartier, younger and urban,
more "intellectual" looked for. And his success soon makes
him the best-selling high-end pens.
CARTIER “ Diabolo ” - Rollerball Pen, made in 1997. Produced in France. Yellow Golden Finish Details, Black Composite Cap and Barrel, Blue Resin Cabochon inlaid on the Top of the Cap. Design Inspired by Art Deco Era.
date purchase : 1997
today cost : jpy 170,000
......................................................................................................
The "Diabolo de Cartier", launched in 1997, is today at the
heart of the range. But his story begins in 1994. In March 1994,
Cartier decided to develop the project of a new pen. Its main
objective : to respond to a trend that is emerging, particularly
among young people, oblong pens, pure line and sober
appearance. In the field of fashion, in those years, the black and
the purified impose themselves, often promoted by Japanese designers, such as Yohji Yamamoto or the creators of Comme des Garçons. Always sensitive to the times and eager to refine it in its jewelery tradition, Cartier decides to look in this direction. After three years of consultations, proposals, life-size drawings and models, a prototype was realized in January 1997. From its launch, the Diabolo de Cartier pen, all black and gold crowned with blue, with a simple, elegant and at the same time very new line,
seduces the clientele that Cartier, younger and urban,
more "intellectual" looked for. And his success soon makes
him the best-selling high-end pens.