Toast Wine Lounge: Think of us often

Toast Wine Lounge: Think of us often

 

What:

 

Lunch with a colleague at a new restaurant/wine bar in Rockridge, CA.

 

How:

 

The check got dropped and attached with a clothespin was the most

brilliantly simple comment card with only two words: "Date, Comments." I

then realized that the comment cards posted in the outside patio where we

were sitting must have come from customers like myself. I sniffed brilliance

so sought out the server (who ended up being one of the owners) to learn

more about the comment cards, what gets posted (only the positives?), etc.

In my brief conversation with Kristen I learned something even more

interesting.the stacks of corks displayed in the restaurant were brought in

by customers. The owners ask customers to bring in corks to help decorate

the restaurant. This means customers all over the East Bay are thinking of

Toast every time they sit down and relax to drink a bottle of wine. I also

learned that they used the community to raise money to open the restaurant

and gave those that pledged wine vouchers to be used when the restaurant

opened ("bar"raising vs. fundraising).

 

Why:

 

Linking an everyday (or, uh, every so often) event like opening a bottle of

wine to an association with your brand can encourage customers to think of

you often. In the case of Toast, it also creates an organic way for

customers to connect to the Toast brand when it matters most.when customers

are consuming what Toast sells: wine and food. Brill!

 

Maya

Done