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204. Camera Design Contest Winner #2 - a Leica M6 Shop Camera

 

Atelier Ying, Nyc.

 

Salvador Moreno's concept for a 'fantasy' Leica M6 was one of the ideas that spoke imaginatively to me, he wanted only the simplest of everything in his camera which was in stark contrast to an existing brand name design with many improvements and new specifications, and so I sought to design something that would bring the M6 mystique to an almost ascetic level.

 

A famous European dessert shop was the inspiration to create a stark fantasy version of the Leica M6. As Mr. Moreno wanted a battery and a SD card in his design, I gave him the biggest SD card I could think of and enough batteries inside to keep it going for quite a while.

 

Pressing the "shutter" button on top actually loads your iPhone (64gb) into this large camera-cum-Leica store dedicated solely to the legendary M6. Upon insertion, the top center large Leica M6 sign quietly glows, and flaunts this very popular camera in ways that Leica could never do to delight all of its fans.

 

The legendary camera's silhouette is enlarged, etched and tinted in dark grey graduated tones on a glass façade which is the storefront. To take an exposure, the central glass door is first opened.

 

Two large humitubes of Habanos (I'm thinking about Cohiba Siglo IV for the amount of work I did here) are concealed inside the right camera grip which is made of Rosewood. A graphic of the M6 light meter on the left hand wall actually conceals a vent fan so that whilst taking portraits with this camera cigar smoke won't get into the photographer's eyes. It also provides a fresh atmosphere for a very special Cohiba experience.

 

The complete presentation kit comes with a banquette display inside the shop and a set of tiny replica M6 models for sale. Each of these are working toy camera filters that can attach to the iPhone for special 'Leica look' filter effects. Therefore, each filter would be made from hand cut Leica glass.

 

Design, text and drawing are copyright 2014 by David Lo.

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Uploaded on June 19, 2014
Taken on March 30, 2014