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Throwback Thursday (143)

It is a trip back to 1999 and Celtic Tiger Ireland, where anything was possible. AD 54 is seen in Parnell Square on the Icon Shuttle. The Icon Centre was opened by Bailey's in Leopardstown Racecourse in April 1999. It was designed to be a tourist attraction in the same vein as the Guinness Storehouse and Jameson Distillery. However, it was far less successful than either of those two. When it closed in 2001 it was attracting 80,000 visitors a year against a target of 200,000. Dublin Bus were contracted to run an hourly shuttle between the city centre and Leopardstown, which had a journey time of 45 minutes.

AD 53 and AD 54 were the two buses dedicated to the route. Both buses were delivered to Dublin Bus in 1994 and operated out of Donnybrook Garage. Both buses lost the Icon wrap around November 2000 and returned to the core Dublin Bus livery.

Parnell Square, 04/10/1999

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Uploaded on October 4, 2018
Taken on October 4, 1999