Amnesty PoC

Newest project work, the theme being Existentialism. I chose to look at how people perceive their own freedom and take it for granted, and in doing so, raise awareness for prisoners of concience. Inspired by the story of Burmese Khun Bedu, serving a 37 year prison sentence for a peaceful protest- launching a wave of informative balloons, I have designed a website giving users a platform to express and use their freedom by customizing a balloon with their own beliefs and release it upon the internet. It gives users an appreciation for their Existentialist human rights and opens their eyes to injustice worldwide. The imagery of the balloon pulling along the burden of its ball and chain highlights the potential consequences- the price of freedom. Though until the user's freedom has been exercised, the ball and chain remains hidden- its appearance leading to users questioning their freedom- "Would I have made that decision had I known the consequences?". Not knowing the risks made them truly free.

The beautiful truth is that we as human beings are free to stand against what we choose, despite the consequences. Khun Bedu and other prisoners of concience are serving unjust sentences and must be freed, but until this is achieved, they are still essentially free to believe. The balloons will continute to float despite their heavy burden.

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Uploaded on June 25, 2011
Taken on June 25, 2011