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MD 2011 Large Format Safeway

This opportunity was located in the store's beer cooler section...tear pad coupons were available for taking by consumers...the tear pads invited consumers to receive one free movie rental from Blockbuster Express with the purchase of a six-pack or larger of a Michelob Family product...a large Michelob Ultra PGA sponsorship poster was positioned sideways behind the actual tear pads.

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Uploaded on June 1, 2011
Taken on May 26, 2011