Selfridges Department Store

Not only the largest department store on Oxford Street, Selfridges has a long history behind its story of quality goods, theatrical displays, innovative marketing, and unusual exhibits. Selfridges was founded by Harry Gordon Selfridge who sought to make shopping more than just the process of buying and selling for profit. The flagship store was opened on March 15, 1909 and became the second largest shop in the UK (behind Harrods).

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Uploaded on April 2, 2011
Taken on March 30, 2011