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Victoria's Secret "Sexier Than Skin" Campaign

Victoria's Secret scored serious attention when they put their QR codes in some pretty scandalous places. Intrigued smart-phone carriers could scan the code and reveal—no, not unclothed models--but Victoria’s Secret’s newest lingerie (hence the “sexier than skin” tagline).

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Uploaded on September 28, 2011
Taken on September 28, 2011