The High Low
Ralph Lauren's QR Clothing Labels
Ralph Lauren was a fashion forerunner of the QR code trend. In 2008, the clothing line’s brand-wide integration of the QR codes inspired Esquire to run its first feature on the marketing technology. Ralph Lauren imprints the codes on their clothing tags, catalogs, billboards, and in-store signage. Customers who scan the squares are granted access to more colors, sizes and recommendations via RalphLauren.com.
Ralph Lauren's QR Clothing Labels
Ralph Lauren was a fashion forerunner of the QR code trend. In 2008, the clothing line’s brand-wide integration of the QR codes inspired Esquire to run its first feature on the marketing technology. Ralph Lauren imprints the codes on their clothing tags, catalogs, billboards, and in-store signage. Customers who scan the squares are granted access to more colors, sizes and recommendations via RalphLauren.com.