Tomcateden
Youthful Warhol Branding warhol-kia by marusiak jakubik marussiac tomcateden
Central European creative studio Tomcateden created this Andy Warhol exhibition campaign. The well-known Warhol portraits full of furious colours were replaced by a portrait of a familiar-unfamiliar boy—“little Andy”—with covered eyes to emphasize the fact that the upcoming exhibition would uncover his little-known self.
A synergy between electronic and printed media was further supported by MTV, which broadcast a 20-seconds spot full of silence.
The creative campaign manager was Tomáš Marušiak, with support from marketing manager Ursula Kuzarova and design director Peter Jakubik.
Youthful Warhol Branding warhol-kia by marusiak jakubik marussiac tomcateden
Central European creative studio Tomcateden created this Andy Warhol exhibition campaign. The well-known Warhol portraits full of furious colours were replaced by a portrait of a familiar-unfamiliar boy—“little Andy”—with covered eyes to emphasize the fact that the upcoming exhibition would uncover his little-known self.
A synergy between electronic and printed media was further supported by MTV, which broadcast a 20-seconds spot full of silence.
The creative campaign manager was Tomáš Marušiak, with support from marketing manager Ursula Kuzarova and design director Peter Jakubik.