317/365 With a Name Like Smuckers, It's Got To Be Good
The company J M Smucker Company was founded in 1897 and its first product was apple butter. In the 1950's they adopted the slogan "With a name like Smuckers, It's got to be good" It referred to the unusual family name, Smucker, with the connotation that since it was such an odd name, the company had better produce outstanding products. As the company's reputation grew and the name Smucker became associated with high-quality products.
317/365 With a Name Like Smuckers, It's Got To Be Good
The company J M Smucker Company was founded in 1897 and its first product was apple butter. In the 1950's they adopted the slogan "With a name like Smuckers, It's got to be good" It referred to the unusual family name, Smucker, with the connotation that since it was such an odd name, the company had better produce outstanding products. As the company's reputation grew and the name Smucker became associated with high-quality products.