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Ad for a good ol’ Zenith TV in “The Saturday Evening Post,” March 24, 1951.

They called it “Black Magic TV,” a grand title for a little tube that delivered nothing more than shades of gray. But to a country eager to believe, the illusion was everything. And to complete the illusion -- an original Black Magic dress by Sophie of Saks Fifth Avenue.

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Uploaded on September 26, 2025
Taken on September 24, 2025