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“An Orange Crush” (Which is it? The soda pop or the girl?) by Norman Rockwell in “Life” magazine, June 30, 1921.

Norman Rockwell created many ads for the Orange Crush Company that year. The ads were published in magazines such as “Collier's,” “The Literary Digest,” “The Youth's Companion,” and “Life.” He was 27 at the time.

 

In his autobiography, “My Adventures as an Illustrator” published in 1960, Rockwell wrote about how he was so deeply immersed in the Orange Crush illustrations that he began to visualize the bottles in his sleep. He described a vivid dream where “long lines” of Orange Crush bottles, both quart and regular size, were “marching down on me” with their labels clearly visible. This anecdote, along with the numerous Orange Crush ads he created, twelve in all, indicates a strong connection and perhaps a genuine liking for the soda and the brand.

 

[Note: In 1959, after his wife Mary died suddenly from a heart attack, Rockwell took time off from his work to grieve. It was during that break that he and his son Thomas produced Rockwell's autobiography, “My Adventures as an Illustrator.”]

 

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Uploaded on May 23, 2025
Taken on May 23, 2025