Two-page ad for Orange Crush and Lemon Crush by Norman Rockwell in “Collier’s,” June 25, 1921.
"One touch of nature makes the whole world kin."
A wonderful snapshot of early 20th-century marketing, Rockwell’s depiction of a family enjoying Crush-branded beverages combined with the brand’s emphasis on natural ingredients made for a compelling campaign. The artwork is divided into two sections, with one side promoting Orange Crush and the other Lemon Crush. The expressions and postures of the family members convey a sense of joy and satisfaction. Rockwell’s ability to capture everyday moments with warmth and charm is on full display here. He is said to have painted twelve illustrations for the Orange Crush Company in 1921.
The Orange Crush Company was founded in 1911 by Clayton J. Howel and beverage and extract chemist Neil C. Ward. Ward developed the original recipe for Orange Crush, a carbonated beverage that included orange pulp to create the illusion of freshly squeezed juice. The company later expanded its product line to include Lemon Crush and Lime Crush, offering a variety of citrus flavors. Over the years, Orange Crush evolved, with changes in bottle design and ownership. It was acquired by Procter & Gamble in 1980, then later by Cadbury Schweppes in 1989, and today it is owned by Keurig Dr Pepper.
[Sources: Wikipedia, HistoryOasis.com, and Best-Norman-Rockwell-art.com]
Two-page ad for Orange Crush and Lemon Crush by Norman Rockwell in “Collier’s,” June 25, 1921.
"One touch of nature makes the whole world kin."
A wonderful snapshot of early 20th-century marketing, Rockwell’s depiction of a family enjoying Crush-branded beverages combined with the brand’s emphasis on natural ingredients made for a compelling campaign. The artwork is divided into two sections, with one side promoting Orange Crush and the other Lemon Crush. The expressions and postures of the family members convey a sense of joy and satisfaction. Rockwell’s ability to capture everyday moments with warmth and charm is on full display here. He is said to have painted twelve illustrations for the Orange Crush Company in 1921.
The Orange Crush Company was founded in 1911 by Clayton J. Howel and beverage and extract chemist Neil C. Ward. Ward developed the original recipe for Orange Crush, a carbonated beverage that included orange pulp to create the illusion of freshly squeezed juice. The company later expanded its product line to include Lemon Crush and Lime Crush, offering a variety of citrus flavors. Over the years, Orange Crush evolved, with changes in bottle design and ownership. It was acquired by Procter & Gamble in 1980, then later by Cadbury Schweppes in 1989, and today it is owned by Keurig Dr Pepper.
[Sources: Wikipedia, HistoryOasis.com, and Best-Norman-Rockwell-art.com]