1911 Magazine Ad for White Rock Bottled Water
White Rock Bottled Water dates to 1871, when pharmacist H.M. Colver founded the White Rock Company in Waukesha, Wisconsin. The water was sourced from a spring that the Potawatomi Indians believed had medicinal properties. White Rock originally started for health seekers and tourists, eventually in 1876 they started bottling the water. Over the years, White Rock became known for its iconic logo featuring Psyche, a nymph from Greek mythology, which debuted in 1894. The brand has had some notable moments in history:
•It was used to christen Gloria Vanderbilt in 1924.
•Charles Lindbergh carried a bottle of White Rock Sparkling Water on his historic 1927 Spirit of St. Louis flight.
•White Rock even featured Santa Claus in its advertisements as early as 1915, predating Coca-Cola's famous Santa campaigns.
As for today, White Rock is still around. The company now produces a variety of beverages, including mixers, seltzers, and craft sodas. It's amazing to see a brand with such a rich history still thriving.
[Source: WhiteRockBeverages.com]
1911 Magazine Ad for White Rock Bottled Water
White Rock Bottled Water dates to 1871, when pharmacist H.M. Colver founded the White Rock Company in Waukesha, Wisconsin. The water was sourced from a spring that the Potawatomi Indians believed had medicinal properties. White Rock originally started for health seekers and tourists, eventually in 1876 they started bottling the water. Over the years, White Rock became known for its iconic logo featuring Psyche, a nymph from Greek mythology, which debuted in 1894. The brand has had some notable moments in history:
•It was used to christen Gloria Vanderbilt in 1924.
•Charles Lindbergh carried a bottle of White Rock Sparkling Water on his historic 1927 Spirit of St. Louis flight.
•White Rock even featured Santa Claus in its advertisements as early as 1915, predating Coca-Cola's famous Santa campaigns.
As for today, White Rock is still around. The company now produces a variety of beverages, including mixers, seltzers, and craft sodas. It's amazing to see a brand with such a rich history still thriving.
[Source: WhiteRockBeverages.com]