Ad for “Noveltex” Men’s Clothing by Boussac from a 1957 French magazine. Art by Réne Gruau.
"Winter, theater season, holiday season, small and large receptions, is a 'dressy' season. NOVELTEX offers the man of taste a choice of very beautiful city shirts; for the afternoon and for the evening.
"You are difficult, Sir, so choose NOVELTEX whose collection was created for you. You are very difficult, ask to be presented with NOVELTEX LUXE, the most refined collection of winter.” {Ad copy]
“Count Renato Zavagli Ricciardelli delle Caminate (1909-2004), professionally known as René Gruau, was a fashion illustrator whose exaggerated portrayal of fashion design through painting has had a lasting effect on the fashion industry. His notable work includes ‘La Dolce Vita’ poster, 1959 and ‘Moulin Rouge,’ 1963. – Wikipedia
Ad for “Noveltex” Men’s Clothing by Boussac from a 1957 French magazine. Art by Réne Gruau.
"Winter, theater season, holiday season, small and large receptions, is a 'dressy' season. NOVELTEX offers the man of taste a choice of very beautiful city shirts; for the afternoon and for the evening.
"You are difficult, Sir, so choose NOVELTEX whose collection was created for you. You are very difficult, ask to be presented with NOVELTEX LUXE, the most refined collection of winter.” {Ad copy]
“Count Renato Zavagli Ricciardelli delle Caminate (1909-2004), professionally known as René Gruau, was a fashion illustrator whose exaggerated portrayal of fashion design through painting has had a lasting effect on the fashion industry. His notable work includes ‘La Dolce Vita’ poster, 1959 and ‘Moulin Rouge,’ 1963. – Wikipedia