“That Extra Something!” Coke ad in “Collier's,” November 7, 1942. Wartime celebration of blue-collar workers.
Blue-collar workers were the backbone of the war effort during World War II, working in factories, shipyards, and munitions plants to produce the weapons, vehicles, and supplies needed for the war. The labor market underwent a radical transformation, with millions of workers moving from low to high productivity jobs in industrial centers. This shift was essential for meeting the massive production demands.
Additionally, blue-collar workers played a significant role in supplying the war effort through volunteer efforts and by adhering to government-managed rationing and price controls. Their contributions were crucial to the success of the war effort and Allied victory. [Source: Wikipedia]
“That Extra Something!” Coke ad in “Collier's,” November 7, 1942. Wartime celebration of blue-collar workers.
Blue-collar workers were the backbone of the war effort during World War II, working in factories, shipyards, and munitions plants to produce the weapons, vehicles, and supplies needed for the war. The labor market underwent a radical transformation, with millions of workers moving from low to high productivity jobs in industrial centers. This shift was essential for meeting the massive production demands.
Additionally, blue-collar workers played a significant role in supplying the war effort through volunteer efforts and by adhering to government-managed rationing and price controls. Their contributions were crucial to the success of the war effort and Allied victory. [Source: Wikipedia]