Kellogg’s Pep with a Rocket Ring in every box. Ad in a 1954 DC Superman Comic.
Kellogg’s Pep was introduced in 1923 and became notable for being the first cereal fortified with vitamins B and D in 1938. Pep was a direct competitor to Wheaties and gained popularity through extensive advertising, including sponsorships of radio series like “The Adventures of Superman” and “Tom Corbett – Space Cadet.” The cereal was known for its “mildly laxative” properties and was often included in Kellogg’s variety packs.
As public tastes evolved, Pep’s popularity waned. Despite its early success and role in pioneering cereal fortification, Pep ultimately faded from the market and was discontinued in the late 1970s. However, the cereal’s legacy lives on, particularly through collectible in-package prizes like the Rocket Rings featuring space-era pictures, which have become sought-after by collectors. [Source: Wikipedia]
Kellogg’s Pep with a Rocket Ring in every box. Ad in a 1954 DC Superman Comic.
Kellogg’s Pep was introduced in 1923 and became notable for being the first cereal fortified with vitamins B and D in 1938. Pep was a direct competitor to Wheaties and gained popularity through extensive advertising, including sponsorships of radio series like “The Adventures of Superman” and “Tom Corbett – Space Cadet.” The cereal was known for its “mildly laxative” properties and was often included in Kellogg’s variety packs.
As public tastes evolved, Pep’s popularity waned. Despite its early success and role in pioneering cereal fortification, Pep ultimately faded from the market and was discontinued in the late 1970s. However, the cereal’s legacy lives on, particularly through collectible in-package prizes like the Rocket Rings featuring space-era pictures, which have become sought-after by collectors. [Source: Wikipedia]