1949 Coca-Cola ad in “Life Magazine” featuring Santa and Sprite Boy who holds the reins. Art by Haddon Sundblom.
Santa Claus got a new friend in 1942. Coca Cola introduced "Sprite Boy," a character who appeared with Santa in Coca Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Haddon Sundblom, got his name because he was an elf, or sprite. By 1958 Sprite Boy had been phased out and, a few years later, Coca-Cola introduced the beverage Sprite which had first been developed in West Germany under the company’s global Fanta brand. [Source: The Coca-Cola Company Archives]
1949 Coca-Cola ad in “Life Magazine” featuring Santa and Sprite Boy who holds the reins. Art by Haddon Sundblom.
Santa Claus got a new friend in 1942. Coca Cola introduced "Sprite Boy," a character who appeared with Santa in Coca Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Haddon Sundblom, got his name because he was an elf, or sprite. By 1958 Sprite Boy had been phased out and, a few years later, Coca-Cola introduced the beverage Sprite which had first been developed in West Germany under the company’s global Fanta brand. [Source: The Coca-Cola Company Archives]