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Ad for “Victrola No. 300” from the Victor Talking Machine Co. on the back cover of “Life,” April 6, 1922

The Victor Talking Machine Company was an American record company and phonograph manufacturer headquartered in Camden, New Jersey. It was best known for using “His Master’s Voice” as a logo.

 

The company was founded by engineer Eldridge R. Johnson, who had been manufacturing gramophones for inventor Emile Berliner, to play his disc records. The Victor Talking Machine Co. was incorporated officially in October 1901 and, in 1929, sold to Radio Corporation of America (RCA).

 

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Uploaded on April 12, 2021
Taken on April 11, 2021