Car Soother Patch

With one in ten motorists regularly stressed behind the wheel, research carried out among drivers* revealed what elements would not only calm them, but could also be combined into a 'soother' to reduce stress in the car.

 

Although having a cuppa topped the stress-busting list, it's not practical when you're stuck in traffic jams, being tailgated or feeling rushed**. What is feasible is something that not only doesn't distract, but incorporates a soothing feel, colour and fragrance designed to calm on touch.

 

Research revealed colours such as blue and green, scents such as the ocean and the touch of a soft material like velvet have a calming effect.

 

AXA put these details to a designer who came up with the ultimate in-car 'soother' to tackle stressful drivers. A simple solution being tactile, self-adhesive and fragrant patches that can be stuck on the steering wheel which drivers can press and touch to make them feel calm and help make the car a happier place.

 

*Research carried out by OnePoll in October 2011. 2,000 drivers were surveyed

 

** Top three bugbears for drivers - Traffic jams 53%, being tailgated 43%, feeling

rushed 38%

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