Rororo Taschenbuch 35 - Heinrich Mann - Der Blaue Engel (with spine and back)
Heinrich Mann - Der Blaue Engel
Rororo Taschenbuch 35, 1951
Cover Artists: Gisela Pferdmenges and Karl Gröning Jr
From 1950 to 1959, Gisela Pferdmenges and Karl Gröning Jr designed the covers of the Rororo paperbacks published by Rowohlt Verlag. The first 350 or so volumes of these "first real paperbacks in the Federal Republic," are the so-called "linen spines".
Gröning and Pferdmenges signed all of the covers they designed inconspicuously with the superimposed letters G and P.
Originally, RO-RO-RO stood for ‘Rowohlt Rotations Romane’: large-format novels printed on cheap newspaper stock and sold at no more than 50 pfennig apiece. In June 1950 their format shrank, as did the letters in the logo. Rowohlt published the first paperback novels on the German market. They were affordable – mainly because they would contain full-page ads for petrol, cars, perfume or cigarettes – and for many, rororos became the first books they could afford to buy. And yet they weren’t just pulp fiction. The first four rororos were by first-class writers of international renown: Hans Fallada, Graham Greene, Rudyard Kipling and Kurt Tucholsky.
Rororo Taschenbuch 35 - Heinrich Mann - Der Blaue Engel (with spine and back)
Heinrich Mann - Der Blaue Engel
Rororo Taschenbuch 35, 1951
Cover Artists: Gisela Pferdmenges and Karl Gröning Jr
From 1950 to 1959, Gisela Pferdmenges and Karl Gröning Jr designed the covers of the Rororo paperbacks published by Rowohlt Verlag. The first 350 or so volumes of these "first real paperbacks in the Federal Republic," are the so-called "linen spines".
Gröning and Pferdmenges signed all of the covers they designed inconspicuously with the superimposed letters G and P.
Originally, RO-RO-RO stood for ‘Rowohlt Rotations Romane’: large-format novels printed on cheap newspaper stock and sold at no more than 50 pfennig apiece. In June 1950 their format shrank, as did the letters in the logo. Rowohlt published the first paperback novels on the German market. They were affordable – mainly because they would contain full-page ads for petrol, cars, perfume or cigarettes – and for many, rororos became the first books they could afford to buy. And yet they weren’t just pulp fiction. The first four rororos were by first-class writers of international renown: Hans Fallada, Graham Greene, Rudyard Kipling and Kurt Tucholsky.